Build one page per service and area
Homeowners search for a specific job in a specific place: “roof replacement Calgary”, “basement development near me”. Give each main service its own page that explains the work, typical timelines, what affects cost and the areas you serve.
Include real project photos and a short case study on each page. Assistants and search engines both reward specific, first-hand detail over generic copy.
Make reviews a weekly habit
Reviews on Google, HomeStars, Houzz and similar sites are among the strongest signals AI assistants use when they recommend trades. Ask every happy client, and make it easy with a direct link.
Reply to every review. Mentions of the specific service and neighbourhood in reviews help you get recommended for those searches.
Keep your listings consistent
Use the exact same business name, address, phone and website on your Google Business Profile, directories, trade associations and your own footer. Inconsistent details make machines unsure you're one business.
Fix the technical basics
Add LocalBusiness or a specific contractor schema type, allow AI crawlers in robots.txt, publish a sitemap and keep pages fast on mobile. Most contractor sites lose ground on speed and missing schema.
Measure whether AI picks you
Rankings alone no longer tell the full story. Run a free Picked by AI check to see how often assistants name you for your services and which competitors they choose instead.
Want to know where you stand?
Check your free Pick Rate, or book a call and we'll build the plan with you.