Start with a website that converts
Your website is where every other channel lands. It needs a clear headline saying what you do and where, a phone number that's tappable on mobile, project photos and a short quote form.
Treat your Google Business Profile like a second website
Choose accurate categories, list every service, add photos monthly and post updates. It feeds Google Maps, and AI assistants draw on the same information.
Build reputation, not just traffic
Reviews, local news mentions, supplier and association listings all build the trust that gets you recommended, by people and by AI. A steady trickle beats a one-time push.
Use paid ads to fill gaps
Search ads capture people ready to hire now. Send them to a page about the exact service they searched for, not your home page, and track calls and form fills so you know what each job costs to win.
Get ready for AI recommendations
More homeowners now ask AI assistants who to hire. Check how often you're picked with a free Picked by AI check, then work through the fixes it gives you.
Want to know where you stand?
Check your free Pick Rate, or book a call and we'll build the plan with you.