What a good free SEO audit covers
A useful audit checks the basics search engines and AI assistants both rely on: your site loads securely over HTTPS, crawlers are allowed in, there's a sitemap, every page has a clear title and description, and there's one main heading per page.
It should also look at speed, mobile usability, links pointing to your site and structured data (schema) that tells machines who you are, where you work and what you sell.
Why your audit should include AI search
Customers increasingly ask ChatGPT, Gemini, Claude or Perplexity who to hire. Those assistants name a handful of businesses, and a strong Google ranking doesn't guarantee you're one of them.
The Picked by AI check runs 20 real questions through four assistants and shows how often you're named, who's named instead and which sites they cite, alongside a full technical audit.
How to read your results
Start with anything that blocks crawlers or breaks pages; those stop everything else from working. Then fix missing business details (name, address, phone, schema), then content and reviews.
Don't chase a perfect score. Fix the five items with the biggest impact first, then re-check in a few weeks. AI answers vary between runs, so look at the trend.
Next steps
Run your free check, work through the prioritised fixes, and read the full guide to getting picked by AI for detail on each one.
Want to know where you stand?
Check your free Pick Rate, or book a call and we'll build the plan with you.